EASY GROUP

General presentation of the Corporate Group

The company Easy Group Kft, founded in 2012 with a Hungarian ownership background, is an international group of companies, performing sales and service activities in several countries of Europe. Its scope of activities embraces beauty industry, health, and online trading divisions. Brands well-known and popular in Hungary, such as Magic Hair, White Hair and Ízületdoki belong to the corporate group.

These brands have a wide portfolio, by the help of which we can fully satisfy the needs of both the customers and our partners. Since our 2012 foundation, we have been serving a customer base of nearly 400,000 clients in Hungary, successfully increasing it every year. Our wide and loyal customer base undeniably proves the reliability and quality of our products and services. The continuous development of the corporate group is ensured by our expertise and experience, our carefully selected sales and marketing team, as well as our vocation that, when it comes to quality, we do not make any compromises related to our colleagues, product ingredients, and cooperating partners either.

By the committed and professional IT team of the Corporate Group, we easily adapt our systems to the changing customer and partner needs, and by doing so, we can continuously maintain actual and up-to-date systems. Thanks to our customer service and logistic system, all of our distribution channels are traceable and transparent. Besides, the availability of our products is kept up-to-date in our own warehouse.

It is important for us to have social media appearance, in order to spread our values and mission as widely as possible. Today our websites are followed and enriched by an audience of millions, so we can be proud of a really enthusiastic brand community. It is of priority importance for the brand to develop and maintain these relations, so we are continuously present in the social media.

Lines of business

Magic Hair

It's no wonder that Magic Hair is one of the most popular brands in Hungary, when it comes to hair growth and hair care. Its magical power is proved by several hundred opinions and notarial measurements! The wide product portfolio of Magic Hair satisfies all needs of hair care.

White Hair salon

In 2011, we dreamt up the White Hair salon, as the trend-following hairdresser salon of stylish and fashionable youth. Besides our employees’ professionalism and our professional products, it is our guests’ maximum satisfaction that we always keep in view. Due to it, today the White Hair, as a brand, is synonymous with premium quality, the retaining of the health of hair, and the latest trends. The White Hair salon is located in Budapest. It is waiting for guets, who would like to improve their appearance.

B2B Sales

Our Group offers several kinds of cooperation opportunities for resellers. Join a successful national system to maximize your profit! Our purpose is to offer an innovative and wide-range portfolio to the hairdressers, by which they can fully satisfy the unique needs of their guests.

dietary supplements

Among Magic Hair's products, our consumers can find everything they need to support and maintain healthy and vibrant hair. With the help of our already well-known hair vitamins, the necessary vitamins can be given to the body, with which hair growth can be accelerated, hair loss can be reduced and the hair's healthy shine can be maintained. Our hair growth promoting vitamins are available in the form of capsules, effervescent tablets or even gummy vitamins, in order to meet the needs of all our customers. Among hair vitamins, three types of the Magic Hair capsules are available - Magic Hair, Magic Hair MAX, and Magic Hair for Men -, as well as an effervescent tablet formula unique in the market - the Magic Splash. The capsules and the effervescent tablet contain exclusively natural and naturally found components, such as high quantity and quality Biotin, vitamin B complex, as well as valuable minerals indispensable for healthy hair structure and rapid hair growth. In the year 2023, in addition to hair and beauty vitamins, we expanded our offer with stress-relieving and vision-improving vitamins. Our range of gummy vitamins includes the Keratin Bomb gummy vitamin containing hair-strengthening keratin, the Biotin Bomb gummy bear with an extra dose of biotin, and the Magic Hair Gummies gummy vitamin containing collagen, Good Dream melatonin-containing gummy bear for restful sleep, Good Eyes gummy vitamin containing lutein for healthy vision, moreover collagen and hyaluronic acid-containing gummy vitamins such as Hyaluron Bomb and Collagen Bomb.

Electronic devices

The electronic devices of Magic Hair provide gentle, quick and precise hair styling both for home and salon use. Our most popular device, the Magic Steam Iron, thanks to the beneficial steam, does not damage hair structure during use, as hairs are surrounded by the steam, so retaining their moisture content. The outcome is a long-lasting, straight, silky and soft hair, therefore, it is no wonder that it has become a special favourite of our guests. The Magic Wind ionic hairdryer, thanks to the AC motor inside it, dries the hair more rapidly and efficiently, so it exposes it to harmful heat effect for a shorter period only. The ionizing technology restores the balance of negative and positive charge of hair, so it does not fly, its stringiness is reduced, and the hair structure becomes more balanced. Our newest professional device is the Magic Curly 3 in 1 curler, which has three replaceable titanium heads. Thanks to the replaceable heads, we can prepare any wavy or curly hairstyle as we please, without taking another device in our hand. The styling heads are filled with nano ionic ceramic particles, so during use, the curls easily slide down from the head surface, and the hair retains its healthy shine and softness even after styling. The special design of the Magic Hot Brush hot air hair styling brush lifts and makes the hairstyle full, even every morning.

Magic brushes

The wide range of supply of British hairbrush Tangle Angel, and Spanish hairbrush Dessata, dreamt up by the award-winning master hairdresser Richard Ward, provides a final solution against untreatable tangles. By their help, combing will not be a nightmare anymore. The brushes are distributed to hairdressing salons, retail and wholesale shops, and wig shops. From the beginning, we have sold more than 20,000 Tangle Angel, and more than 15,000 Dessata brushes to our partners. The Dessata bristles and the brushes have been developed by precision techniques, so they do not damage hair structure and do not even hurt the scalp. These brushes untangle hair incredibly quickly and pain-free, and they collect 70% more hair strands into themselves than the traditional ones. Thanks to the special design, they are comfortable to use, besides they are water and heat resistant, so they can be applied on wet hair or during hair drying as well. These unique hair brushes are offered for any hair types. Among exiting colours, forms, and types, anybody can find the most suitable pieces.

complementary products

Healthy and shiny hair needs not only internal but also external hair care. The Magic Hair brand provides solutions, which support the proper condition and health of hair externally, too. The Magic Hair Bright intensive nourishing cream, by the power of vegetable stem cells, helps to regain the health and shine of hair, besides it makes the hair soft and easy to comb, even after the first use. During its use, it increases the volume of hair, provides magnificent shine to it, and helps to neutralize its electric charge, so the hair will fly less. Its pleasant fragrance accompanies the user all day long. The Magic Hair Ties spiral scrunchies do not break the hair, and thanks to their design there is less friction between hairs, therefore, the hairs do not get hurt so much, as when using a traditional scrunchie. The gentle scrunchies hold up the braid gently, but still permanently, and their removal is pain-free.

whole sales and comission sales

Our products are available for reseller partners as well. Several forms of cooperation are offered, so that all partners can find the most favourable one, with high returns and low risk.

MORE INFORMATION

MAGICHAIR.EU

White Hair salons

The White Hair salons cooperate with professional hairdressers, who have several thousand prepared hairstyles behind them. Our experienced hairdressers fulfil their clients’ wishes by the help of the newest dyeing and cutting techniques, this way they provide luxury pampering for them. Our hairdresser salon works with the products of the professional Danish hairdresser brand idHAIR, which, by its wide product supply and colour palette, ensures that we can provide customized and maximum service for each of our guests. Most of the Easy Group products can be bought in our salons, as for example idHAIR hair care products, magic brushes Dessata and Tangle Angel, Magic hair capsules and the Magic Splash. Among hairdressers, the White Hair salon is also well-known as an organizer of workshops and training programs. We have three hairdresser trainers, who care for the conducting of programs and their cloudless atmosphere, teach trainees and transmit their best and latest knowledge to the workshop participants. The salon can accommodate even 15-30 hairdressers.

MORE INFORMATION:

WHITEHAIR.HU

MORE INFORMATION:

WHITEHAIR.HU

White Hair extensions wig

Within our Group, we also deal with the sales of premium quality 100% human wigs. In our White Hair salons, our specialists have been making hair extensions for years, and by the introduction of wig sales, we can provide an even more professional service to our guests. When selecting wigs for the White Hair Extensions, our first and most important aspect was to select premium quality hair. Thanks to the excellent quality, our company sells exclusively first-class human wigs to several areas of the European Union. Our supply includes tressed, natural and keratin hair models, which can be excellently applied for hot fusion, micro ring or cylinder techniques.

MORE INFORMATION:

WHEXTENSIONS.HU

MORE INFORMATION:

WHEXTENSIONS.HU

ID HAIR

The products of the Danish hairdresser brand idHAIR have been inspired by the harmony of the Danish coast, so among the products, there are vegan and allergen-free hair care products, sulphate-, parabene- and fragrance-free finishing and styling products, as well as ammonia-, PPD-, and resorcinol-free hair-dyes. By these products, gentle treatment can be provided even to guests with a sensitive scalp or allergic disposition. Besides the brand has innovative product lines, such as the Colour Bomb hydrolysed keratin hair-dye, which provides intense colour and hydration to the hair in one step, or the trichology product Solutions, which provides the final solution to seven kinds of hair and scalp problems. Our Niophlex product line offers, both for salon and home use, hair regeneration and hair bond multiplying treatments, which protect hair structure from harmful external effects, besides they deeply nourish hair structure. Among idHAIR products, everything can be found, what a hairdresser needs to do quality work day by day.

MORE INFORMATION:

IDHAIR.HU

MORE INFORMATION:

IDHAIR.HU

The company Easy Group Kft offers two cooperation opportunities to its partners for the resale of its products.

Commission sales

This risk-free form of cooperation has been created for smaller partners, so that they can have, without investment, the advantages provided by our product lines, marketing materials, and distribution channels. Our products are placed out free of charge, and the settlement is made exclusively according to distribution, on a monthly level. Thus, you can increase your revenues risk-free.

Wholesale cooperation

We also offer opportunities for profit maximization to partners, who think of big volumes! It is not needed to order wholesale quantities in the classic sense, nevertheless, a much more favourable profit margin can be achieved even compared to our commission system.

Lines of business

Health products

The company Easy Group Kft has been developing its own products since 2011, mainly in connection with joint and muscle problems, as well as a healthy lifestyle. Our aim is to develop, by the help of our several years’ professional experiences, products, which help the health and maintenance of joints and muscles, as well as help to relieve and stop the pain caused by joint problems. Within our product portfolio, there are food supplements, joint cushions, insoles, and ointments for joints. Everything, that serves the health of joints.

Magic Body

The Magic Body website and dietary supplement range are created to help women and men who are determined to change their way of life, to achieve a better shape, to live a healthier and fitter life. With our products and services, we would like to help them reach their goals and develop a healthy and harmonious lifestyle.

Online games

Tudáspárbaj is owned by Easy Group Kft. the knowledge-based online game that is unique in the Hungarian market. It is an online platform available in all resolutions. During the entry-free-based online quiz game players can compare their skills and knowledge at tables of their choice with 2 or a maximum of 10 seats. The competition gives players the opportunity to win the game and raise their statistics or even earn real money with their knowledge.

Vitamins

The Body Balance food supplement capsules and the Porcegyensúly Remax granulate are prepared for the maximum protection of joints. They provide a complex solution against joint pains, as the valuable nutriments in it, mutually reinforcing each other’s effect, help to stop inflammation and pain, help to rebuild joints, muscles, tendons, and ligaments, as well as improve the blood supply of problematic areas. The Body Balance and Remax food supplements remedy the joint and muscle problems both for the older generation and active sportsmen, or clerical employees sitting in the office chair, or employees doing strong physical work. Actually, the Body Balance and the Porcegyensúly Remax complement each other, but they mean an excellent solution by themselves, too. It is mainly consistency in which there is a difference between them, as the Body Balance is distributed in the form of capsules, while the Remax as granules. In addition, they differ in their composition, too, as the emphasis is put on a different component in each product. Ask our expert colleague for help, or find out more:

MORE INFORMATION:

IZÜLETDOKI.HU

MORE INFORMATION:

IZÜLETDOKI.HU

Creams

The Easy Leg and Easy Arm joint creams are made of 100% natural ingredients and essential oils. Our products specialize in muscles, limbs, and bones, separately in different parts of the body - lower and upper body. Therefore, the Easy Leg specifically cures joint pains characteristic to the lower body, while the Easy Arm the pains of the upper body. Mainly the senior 50+ generation, active sportsmen, sedentary or physical workers belong to our target group. The Easy Forte is our preparation containing a stronger concentration, which, by its other components, perfectly supplements the abilities of Easy Leg and Easy Arm.

Our posture improvement and unburdening solutions

Our special insoles Easy Silver, Memory and Step are able to optimize the loading on the skeletal system. They provide five-point support to the body, so they can help in the prevention of joint and muscle pains developing in the areas of the leg, ankle, knee, hip, back, or even the shoulder and neck sections, as well as in the healing of these. Our memory foam anatomical pillows Easy Pillow, Relax and Rest ensure the distribution of load on the body without the forming of pressure points. It continuously maintains the correct anatomical position all night, this way also helping the reduction of joint pains, and the possibilities of their formation.

Proteins

Following the calorie deficit diet, it is important to consciously take the adequate micro and macro nutrient in order to our body receive all the important nutrients during diet. Preparing meals takes a lot of time and energy, so we created an amazingly delicious protein shake, which can easily replace 1, up to 2 meals a day or snacks too. The consumption of protein shake is simple, fast and, most importantly, free of excess fat and carbohydrates.

Collagen

BBeauty liquid is a pleasant watermelon and wild berry-flavoured drink that supports the health and beauty of the body. Thanks to its valuable ingredients, it contributes to beautiful skin, strong nails and rich hair, as well as to healthy joints. The liquid magic drink contains valuable vitamins and minerals and also 3000 mg of collagen, 96 ml hyaluronic acid and 48 mg MSM per dose, so it has a wide variety of effects on health. Beauty liquid contains high quality bovine collagen, which supports all the tissues of the body, thereby helping to increase and maintain muscle mass, reduce wrinkles, tighten the skin, slows down aging processes, contributes to healthy bowel function, and even fights against stubborn cellulite.

Amino acids

BCAA is essential for maintaining muscle mass as it enhances protein synthesis and muscle growth and reduces fatigue and discomfort in muscles. It can be used to avoid unnecessary muscle loss and also speed up the rate of regeneration. For fast recharging amino acids, Amino contains essential amino acids in 1:1:2 ratio. Due to its sugar-free composition, it can even be integrated into the strictest diet. During a longer sporting activity, that exceeds 2-3 hours, the usage of BCAA amino acids can be a great help for us, as it stimulates our minds and helps concentration.

Further Information:

MAGICBODY.EU

Further Information:

MAGICBODY.EU

Fat burners

Fat burner, as a thermogenic fat burner, causes a slight increase in body temperature, which force the body to produce more energy. Our fat burning capsule is truly unique, because it is made up of 21 fat-dissolving active substances that improve fat metabolism, thyroid activity, increases energy levels, thereby helping a successful diet. The Magic Body Fat burning powder is a complex diet-supporting formula, which supports diet with 19 effective and natural ingredients. With the lipotropic fat burner effect of the Fat Burner Pro we take such agents into our bodies that help it use energy of the already stored fat of the body. Thermogenic components such as green tea, green coffee, chitosan, accelerate metabolism, that allows the body to burn calories even on rest days, which is the key to start weight loss.

Vegan products

Vegan protein powder, made of a combination of rice and pea protein, can be a complete protein source for those, who follow a vegan and vegetarian lifestyle, and also for those, who have lactose or caseum intolerance. Vegan protein contributes to muscle growth and the maintenance of normal bone structure. In addition, it's an easily digestible protein powder, so it does not cause bloating or upset stomach like animal proteins. Vegan protein powder, with its creamy texture, delicious chocolate-coconut and white chocolate flavours, is a real gourmandism.

Protein bars

Beauty protein bar is a special, two-in-one protein bar, that contains 35% of protein therefore provides high-quality protein intake anywhere and at any time, while taking care of the beauty of hair, nails and skin. Beauty protein bar can be consumed without any guilty feeling even during a diet, as it is sugar-free and has a protein content of 35 %. Owing to its delicious versions, like strawberry yogurt and chocolate coconut, you can eat a tasty snack every day.

Further Information:

MAGICBODY.EU

Further Information:

MAGICBODY.EU

Anti cellulite cream

Magic Body anti-cellulite cream not only preserves the elasticity of the skin, but also hydrates and permanently tightens it, in addition to its fat-burning effect. Thanks to its valuable ingredients, it tightens the skin and increasing the efficiency of fat burning at the same time, while moisturizes and softens the skin and prevents the formation of cellulite.s

Diets

It is known that the effectiveness of a diet depends 70% on proper nutrition. Therefore, our Magic Body nutritionist team gives support for those, who want to change their lifestyles, gain muscle, want stay lean or lose weight and reach their goals in a most effective and fastest way. Our professional team offers them a healthy and sustainable individualized diet for long-term.

Workout plans

Our personal training team make a personalized training plan according to the purpose and condition of the applicants for either beginner or advanced level athletes. Each applicant can develop his / her shape in the most suitable way, with the help of Magic Body's professional team.

Further Information:

MAGICBODY.EU

Further Information:

MAGICBODY.EU

Knowledge-based online quiz game

Tudáspárbaj is an online quiz game where anyone can compare their knowledge and win the game or even real money. In this exciting game, players can assess their knowledge they get over the years with different kind of questions, while competing not only with each other but also with time. The winner is the one who has the most of the good answers in the least time.

Exciting questions and gaming experience at the maximum

During the game, players encounter a variety of topics and diverse types of tasks. The questions cover a variety of topics, from history to everyday topics and sciences to sports. To raise the gaming experience even higher, we have also created a premium VIP service. With this Premium service the player can gain various benefits which can affect the composition of the questions, as well as halve the answer options during the gameplay. He/she can see which one is the most popular option, or get the correct answer for a question with the help of the Joker. However, these aids only help to win the game, if they are used at the right moment. To do it right, the player must have to develop a conscious strategy throughout the gameplay.

User-friendly interface

During the development of the game, we considered functionality to create a user-friendly structure, so we have created a clean and easy-to-read interface for users. Thanks to this the game can start immediately after a quick registration. The registration is based on the simplest steps possible so the game can be played immediately without confirmation, whether using Facebook or Google account.

FURTHER INFORMATION:

TUDASPARBAJ.HU

FURTHER INFORMATION:

TUDASPARBAJ.HU

contact

Easy Group Ltd.
3128 Vizslás, Kossuth Lajos utca 73.
Tax number: HU24179948

Office:
Nádorliget utca 7/A, 1117 Budapest

Support: +36 1 510 0664
Commerce: +36 30 407 0383